Did you know that you can take your current packaging and change it into a retail display? This type of packaging engages customers right from the moment they pick the item off the shelf. It’s great, because it will get customers excited, incite them to buy, and be its own special kind of brand ambassador. Here, we’ll go over how this type of packaging is changing the course of things, and why, through this, you will improve customer engagement.
The Features of This
A lot of pull tabs are used with this, where customers can pull on it to show the item, or to display some cool features.
There’s also the peek windows, where when you peek, you will be able to see what’s inside.
There’s also sound chips as well, where you can add various sounds based on what excites customers to this. Finally, some brands have taken it to the next level by implementing built-in demos of the technology or item, giving you a firsthand look at the product, what it can do, and other cool features.
The purpose of This
So many people wonder what the purpose of such packaging is. well, with it, you can boost the shelf impact naturally with such items. Many times, having this type of shelf experience that customers can look at will really benefit them.
The other benefit is that it can tell stories. Sometimes the most admirable feature you can give is the ability for such packaging to tell the stories. Again, it really shines, and will invite customers to give you something that you will enjoy.
It also encourages impulse buys. Again, impulse buys are great because they get more sales, and when you can tap into that, it’s worth looking into.
Tips to Make This work
Again, while you might think you have a killer idea, you need to look at certain factors in order to make this stand out.
Cost-efficiency is one of them. putting together materials that will really make it worthwhile, and to help it stand out, is important. You should use materials that are simple, but with various fonts, lettering, even embossing and debossing to really make it shine. Doing this will offer a unique way of looking at things.
For interactive aspects, there’s a few things that you can do to make this stand out. try to incorporate various features like catering to the senses, such as giving them something to touch and engage with. Again, this type of packaging turns the boxes into unique branding and other such features, thereby improving the ways in which your packaging shins.
Other Uses
With this type of packaging, you should consider these features with toys and electronics. You want to make sur that you implement this because, with so much on the side to engage with, you’ll want to give it something worthwhile, and something that stands out.
Cosmetics are another, because of the highly-competitive markets for this. Again, with the right interactivity by showing off these cosmetics, you’ll be able to stand out.
DIY kits are another. Adding in kits with unique features and packaging really makes it stand out, so it’s worth looking into.
With all of these, try to influence the packaging by adding your own flair and style to it. with such changes and implementations, you will be able to bolster your packaging, giving it that pizzaz that you want it to. People love interactions and packaging, and by giving such, you will make packaging that’s worthwhile, and stands out from the crowd.