Invisible Branding, how it STILL Tells the Story
Did you know that you can still tell your story, even if it’s invisible. Invisible branding is a new and unique measure, involving stripping packaging of logos which are visible, while also conveying the identity of it too. It is a good way to help make it stand out, telling your story while also making it shine.
How it Works
There’s some unique ways to add branding without having it smack dab in the face. Embossing is one way, where you have the surface of it embossed in a certain way, highlighting patterns and features of such. Another one is textures, which are of course unique textures available for the packaging, to make it minimalist but still you.Subtle die cuts are another. Some companies are able to maintain branding with this, because you can make your packaging subtle, but really flashy as well.Some also may use the interior, in order to tell a story inside. Again, the interior of this may tell a whole lot more for packaging experience than even the outside, especially if there’s something cool within.
Why Use This
Brands like to use this because there’s a luxury appeal to it, where customers and clients alike will feel a sort of thrill in the luxury of such items.
There’s also the air of mystery to this, where a lot of companies might wonder what they can put inside, and generate interest to customers. Sometimes, making the packaging discreet only adds more to the experience. There’s also the environmental minimalism that this conveys. Being minimal is sin, and with invisible branding, you push for minimalism on all sorts of fronts, making it exciting for everyone.
Best Industries to Use It
Skincare is one of the primary ones. Lots of skincare companies will benefit from this, simply because it does show the commitment to the environment, and not trashing it with unnecessary filler. Jewelry is another one. A lot of jewelry is great for this reason, because you can let the pike shine, standing out, rather than just having a flashy logo or something on it. Think of the Tiffany box. They don’t even need to tell you the name and you know that it’s tiffany.There’s also exclusive drops. Lots of exclusive drops use invisible branding, because the inside of the packaging might tell them more about this, making it more fun for everyone that’s involved. Again, invisible branding tells a lot of stories, especially if you’re someone who is curious about the state of things. With the invisible brain taking over as the norm for packaging, it’s the way to tell those stories you wish to make known.
Psychology
A lot of psychology behind all of this is important to look at too.
There’s an intrigue and excitement that comes with this. After all, if you’re not putting your logo or name on everything, people might not realize what it is. with this, it builds mystery and suspense, making it so that stories are told, regardless of who you are.
The other benefit is that it reduces visual overload, especially when there is a lot going on. a lot of visuals become too much, overstimulating to a fault. But, with invisible branding, you keep only what really matters, still telling a lot about what’s inside.
Invisible branding is popular for a reason, and if you’re a brand looking to really stand out, then consider this for your packaging, and to see what will come next from these efforts that you put forth to make things better as well too.